Business Intelligence Solutions
By examining business data, we evaluate the efficiency of your business strategy and help understand better the behaviour of your customers.
What is BI and Why Does Your Business Need it?
In a nutshell, BI, a combination of diverse analytical and presentational methods, is a toolset for businesses to make data-driven decisions and help them reach certain business goals. The crucial information gained from BI can be used for various purposes such as pinpoint problematic areas, improve business decision making, identify new market trends or find ways of increasing business efficiency.
In today’s business and marketing environment BI is no longer a “nice to have”. Quite the opposite, almost every organisation makes the effort of understanding their operation through reliable data and using it in the decision making process.
Given the mentioned areas where BI is used, it is obvious that your business can benefit from using BI in countless ways. Let us highlight 5 of the benefits of BI:
- Understandable data visualisation,
- Business decisions based on reliable data,
- Increased business efficiency,
- Increased marketing efficiency,
- And last but not least, happier customers.
BI in Marketing
BI can be used to help you reach your marketing goals. BI in marketing helps to understand your clients’ needs and attitudes. With the knowledge based on customer data, BI help you define the perfect marketing strategy that targets the right audience in the right way and benefits not only your business but also your clients.
BI can help strengthen your marketing strategy in the following way:
Getting to know your audience better
There is no good marketing strategy without knowing the customers. Information such as customer demographics can make a huge difference in your marketing campaign. With such information you can classify audiences and target them differently. With BI the diverse information you have on your customers can be analysed and presented in a way that is easy to use for your campaigns.
It means that data is used to assess trends and predict probable outcomes in the future. BI tools can perform such predictions by assessing past trends. BI is not telling you the unknown future, but presenting and analysing your business data so you can draw the best conclusions. For example, understanding the purchase behaviours of your customers – when do they buy, what do they buy, why do they return a product – is key to running successful campaigns.
Measuring the success of your marketing strategy
How can companies know that the money they spend on marketing will benefit their business? By BI the success of marketing efforts can be measured and compared to previous data. Continuous data monitoring makes it possible to identify the success of your campaigns and alter your marketing strategy anytime accordingly.
BI for Life Science Industry
The life science industry is going to change drastically in the future. As a result of the quick and reliable response the industry has given to the COVID-19 pandemic, global trust in science has been elevated. Moreover, the pandemic has triggered changes within the industry in areas such as digitalization, customer service, marketing and financial planning.
Regarding the future oriented changes in the life science industry, BI is undoubtedly a necessary tool set in this field. To make decisions that are both beneficial for the company and its customers, data-driven insights are crucial. The type of accurate insights and analysis only BI can perform is key to business success for life science companies. BI in the life science industry is useful among others to analyse data, to develop strategies for brand growth, to perform competitor analysis, to understand patients’ needs and provide innovative solutions.
What We Offer
Our BI services are designed around our clients’ resources and needs. We support optimal decision making by examining your business data. BI helps to understand a present such data highlighting the strengths, weaknesses and needs of your business. We present you information that is visualised interactively, well-structured, and nonetheless absolutely objective. By BI tools, we highlight the correlation between seemingly distant data, help you interpret the given results and guide you to draw the right conclusions. We provide on-demand consultations and help you update your business strategy to meet your defined business goals.
More precisely, these are the most common areas we use BI:
It means that the workflows are assessed, rationalised and streamlined to a web application. The aim here is to reach transparency, make the process reliable, reduce potential errors, reduce resource requirements, and increase efficiency. By workflow digitalisation, we have achieved particularly good results both in the areas of production, sales and marketing.
By BI, even complex calculations can be performed in a comprehensible and transparent way which makes it easier for the management to make decisions. BI can be very useful in customer value calculations, product profitability calculations and calculations of profitability indicators.
Key performance indicators
BI helps define expected criterion levels like time and performance, monitoring objective and subjective goals, and it supports the performance evaluation process by displaying deviation from criteria and average data.
To sum up our BI services:
- We present the relevant information in the most clear and consumable format, based on our customers’ needs.
- We publish the data differentiated for each organisational area, with the level of detail required for decision-making.
- The information is produced fully automatically, so our partners can focus on interpreting the data instead of producing a report.
- The interactive interface provides a smooth “browsing” experience even in case of complex data.