Preamble
This Code of Ethics sets out the core values and professional principles of SciArt Agency. It applies to all team members, partners, and subcontractors, regardless of their contractual relationship with us. This Code is a public document — we believe that ethical conduct creates trust, not competitive disadvantage.
I. Core principles
1. Honesty and Transparency
We communicate openly with our clients, partners, and each other. We do not promise what we cannot deliver, and we do not conceal limitations or risks relevant to our work.
2. Professionalism and Quality
We perform every task to the best of our ability. To maintain quality, we take on fewer projects when necessary — quantity never overrides quality.
3. Fair Conduct Toward Competitors
We do not disparage our competitors. We compete in the market by demonstrating the value of our own work — not by undermining others.
II. Client Relations and Communication
Our relationships with clients are guided by the following principles:
- Before any engagement, we clearly define objectives, scope, and expectations.
- We provide regular, proactive updates on project progress — including when challenges arise.
- We do not accept assignments where we have a conflict of interest or where we believe the work is against our client’s interests.
- We deliver feedback factually, constructively, and in a timely manner.
- We respect the client’s decision-making authority — we share our perspective, but the final word belongs to the client.
III. Confidentiality and Data Protection
In the course of our work, we access sensitive business, strategic, and personal data belonging to our clients. We handle this data according to the following principles:
- We do not share our clients’ confidential information with third parties unless we have received explicit written authorisation.
- We operate in compliance with EU GDPR, US data protection laws (CCPA), Canadian PIPEDA, and applicable Turkish regulations.
- Team members and subcontractors access client data only to the extent necessary for their specific tasks.
- In the event of a data breach or security incident, affected clients are notified without delay.
- Upon completion of an engagement, all confidential data is deleted or returned upon the client’s request.
IV. Intellectual Property and Content Originality
Respect for intellectual property and the production of original content are fundamental to our professional identity.
- Intellectual property rights for content created for clients are handled in accordance with the agreement; by default, rights transfer to the client upon receipt of payment.
- We do not reproduce or deceptively paraphrase others’ work, and we always attribute sources.
- We use images, music, or other media from third parties only under valid licences.
- In copywriting projects, originality is ensured through regular plagiarism checks.
V. Use of Artificial Intelligence
The ethical and thoughtful use of artificial intelligence tools is one of the most important professional questions of our time. Our position is clear:
Purpose efficiency
We use AI to increase work efficiency, improve quality, and support review processes.
Not a replacement human expertise
AI does not replace professional judgement, creativity, or human accountability. All AI-assisted work is subject to human oversight and review.
Transparency disclosure
If AI tools were used in producing a deliverable and this is relevant to the client, we disclose it.
Data Privacy security
AI tools without the client's prior consent.
Full document of Privacy and Policy
VI. SEO Ethics
Our SEO work is guided by a single principle: achieving long-term, sustainable results through honest means.
- We apply only white-hat SEO techniques. We do not manipulate search engines through deceptive methods.
- We prioritise results that are slower to materialise but durable over quick but risky tactics.
- We intentionally produce coherent, high-quality content that algorithm updates cannot penalise.
- We do not promise unrealistic timelines or guaranteed rankings — no one can guarantee these.
- Our link-building activity is always based on relevant, organic, and trustworthy sources.
VII. Social Media and Brand Management
- When communicating on behalf of clients, we follow their tone of voice, values, and defined guidelines.
- We do not use false claims, misleading content, or manipulative social media tactics (e.g. fake reviews, artificial engagement).
- Paid content and sponsored posts are always clearly labelled in accordance with applicable regulations.
- In social media crises, we respond calmly, factually, and quickly — with the client’s prior approval.
VIII. Environmental and Social Responsibility
As a digital company, we recognise that our activities — though carrying a smaller physical footprint — have a social impact.
- We do not accept engagements that serve deliberate misinformation, discrimination, or the spread of socially harmful content.
- We encourage team members to treat each other with mutual respect and openness toward different cultures — especially given our global client base.
- We aim to operate our digital tools, server infrastructure, and workflows consciously, minimising energy consumption.
- SciArt Agency has for many years regularly provided pro bono or reduced-rate work for organisations whose goals relate to the following areas: gender equality, rights of sexual minorities, children’s rights, equal opportunities, environmental protection, secularism and democracy, and education and culture.
IX. Implementation and Review
This Code of Ethics is not a static document. We review and update it annually — taking into account industry developments, advances in AI, changes in the regulatory environment, and feedback from our team.
- Every new team member and subcontractor reviews and accepts the Code at the start of their engagement.
- Breaches of the Code are handled through internal discussion; in serious cases, this may result in termination of the working relationship.
- Client and partner feedback is used to improve the Code.
SciArt Agency · Effective: 2025
