This is not about turning galleries into online shops or making art “affordable” again. But we can and should radically improve how we communicate.
You don’t need a brand. You need a way to be understood.
A few years ago, we met a studio with a beautiful body of work and a steady stream of projects. On paper, everything looked strong. But when they spoke about their practice, the ideas behind it, the communities they cared about, the kinds of spaces they wanted to make, it felt like a different studio entirely.
We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking “Accept”, you consent to our use of cookies. Cookie Policy
