Communication for Artists Who Hate Marketing
You don’t need a brand. You need a way to be understood.
You don’t need a brand. You need a way to be understood.
A few years ago, we met a studio with a beautiful body of work and a steady stream of projects. On paper, everything looked strong. But when they spoke about their practice—the ideas behind it, the communities they cared about, the kinds of spaces they wanted to make—it felt like a different studio entirely.
If you ever visited a book store, you already know that capturing a reader’s attention starts with a powerful book cover (except when it doesn’t – but that’s a another topic for another article).
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